Steve Jobs

American business magnate (1955–2011)
For other uses, see Steve Jobs (disambiguation)

Steve Jobs

Jobs introducing the iPhone 4 in 2010
Born (1955-02-24)February 24, 1955

San Francisco, California, US
Died October 5, 2011(2011-10-05) (aged 56)

Palo Alto, California, US
Resting place Alta Mesa Memorial Park
Education Reed College (attended)
Occupation
  • Entrepreneur
  • industrial designer
  • media proprietor
  • investor
Years active 1971–2011
Known for
  • Pioneer of the personal computer revolution with Steve Wozniak
  • Co-creator of the Apple II, Macintosh, iPod, iPhone, iPad, and first Apple Stores
Title
  • Co-founder, chairman, and CEO of Apple Inc
  • Co-founder, primary investor, and chairman of Pixar
  • Founder, chairman, and CEO of NeXT
Board member of
  • The Walt Disney Company
  • Apple Inc
Spouse
Laurene Powell

(m 1991)

Partner Chrisann Brennan (1972–1977)
Children 4, including Lisa and Eve
Relatives
  • Mona Simpson (sister)
  • Bassma Al Jandaly (cousin)
  • Malek Jandali (cousin)
Awards Presidential Medal of Freedom (posthumous, 2022)
Signature

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, business magnate, media proprietor, and investor He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a member of The Walt Disney Company’s board of directors following its acquisition of Pixar; and the founder, chairman, and CEO of NeXT He is widely recognized as a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak

Jobs was born in San Francisco to a Syrian father and German-American mother He was adopted shortly after his birth Jobs attended Reed College in 1972 before withdrawing that same year In 1974, he traveled through India seeking enlightenment before later studying Zen Buddhism He and Wozniak co-founded Apple in 1976 to sell Wozniak’s Apple I personal computer Together the duo gained fame and wealth a year later with production and sale of the Apple II, one of the first highly successful mass-produced microcomputers Jobs saw the commercial potential of the Xerox Alto in 1979, which was mouse-driven and had a graphical user interface (GUI) This led to the development of the unsuccessful Apple Lisa in 1983, followed by the breakthrough Macintosh in 1984, the first mass-produced computer with a GUI The Macintosh introduced the desktop publishing industry in 1985 with the addition of the Apple LaserWriter, the first laser printer to feature vector graphics

In 1985, Jobs was forced out of Apple after a long power struggle with the company’s board and its then-CEO, John Sculley That same year, Jobs took a few Apple employees with him to found NeXT, a computer platform development company that specialized in computers for higher-education and business markets In addition, he helped to develop the visual effects industry when he funded the computer graphics division of George Lucas’s Lucasfilm in 1986 The new company was Pixar, which produced the first 3D computer-animated feature film Toy Story (1995) and went on to become a major animation studio, producing over 25 films since

In 1997, Jobs returned to Apple as CEO after the company’s acquisition of NeXT He was largely responsible for reviving Apple, which was on the verge of bankruptcy He worked closely with English designer Jony Ive to develop a line of products that had larger cultural ramifications, beginning with the “Think different” advertising campaign and leading to the Apple Store, App Store (iOS), iMac, iPad, iPod, iPhone, iTunes, and iTunes Store In 2001, the original Mac OS was replaced with the completely new Mac OS X (now known as macOS), based on NeXT’s NeXTSTEP platform, giving the operating system a modern Unix-based foundation for the first time In 2003, Jobs was diagnosed with a pancreatic neuroendocrine tumor He died of respiratory arrest related to the tumor on October 5, 2011, at the age of 56 In 2022, he was posthumously awarded the Presidential Medal of Freedom

Background

Family

Steven Paul Jobs was born in San Francisco, California, on February 24, 1955, to Joanne Carole Schieble and Abdulfattah Jandali (Arabic: عبد الفتاح الجندلي) His cousin, Bassma Al Jandaly, maintains that his birth name was Abdul Lateef Jandali He was adopted by Clara (née Hagopian) and Paul Reinhold Jobs

Abdulfattah “John” Jandali was born and raised in an Arab Muslim household in Homs, Syria As an undergraduate at the American University of Beirut in Lebanon, he was a student activist and was imprisoned for his political activities He pursued a PhD at the University of Wisconsin, where he met Joanne Schieble, an American Catholic of German and Swiss descent Both of the same age, Jandali was a doctoral candidate and a teaching assistant for a course Schieble was taking Novelist Mona Simpson, Jobs’s biological sister, noted that Schieble’s Catholic parents were unhappy that their daughter was with a Muslim Jobs’s biographer Walter Isaacson states that Schieble’s dying father “threatened to disown her if she wed Abdulfattah”, so they remained an unmarried couple

Paul Jobs was a Coast Guard mechanic After leaving the Coast Guard, he married Clara Hagopian, an American of Armenian descent, in 1946 An ectopic pregnancy led them to consider adoption in 1955 Hagopian’s parents were survivors of the Armenian genocide

Early life

—Steve Jobs, 1995

Schieble became pregnant with Jobs in 1954, when she and Jandali spent the summer with his family in Homs According to Jandali, Schieble deliberately did not involve him in the process: “Without telling me, Joanne upped and left to move to San Francisco to have the baby without anyone knowing, including me”

Schieble gave birth to Jobs in San Francisco on February 24, 1955, and chose an adoptive couple for him that was “Catholic, well-educated, and wealthy”, but the couple later changed their minds He was then placed with Paul and Clara Jobs, who lacked wealth and college education, and Schieble refused to sign the adoption papers She asked the court to find a different family, but consented when Paul and Clara pledged to fund his college education

In his youth, his parents took him to a Lutheran church When he was in high school, Clara admitted to his girlfriend, Chrisann Brennan, that she “was too frightened to love for the first six months of his life … I was scared they were going to take him away from me Even after we won the case, Steve was so difficult a child that by the time he was two I felt we had made a mistake I wanted to return him” When Chrisann shared this comment with Steve, he stated that he was already aware, and later said he had been deeply loved and indulged by Paul and Clara Many years later, Jobs’s wife Laurene also noted that “he felt he had been really blessed by having the two of them as parents” Jobs would “bristle” when Paul and Clara were referred to as his “adoptive parents”, and he regarded them as his parents “1,000%” Jobs referred to his biological parents as “my sperm and egg bank That’s not harsh, it’s just the way it was, a sperm bank thing, nothing more”

Childhood

—Steve Jobs

Paul Jobs worked in several jobs that included a try as a machinist, several other jobs, and then “back to work as a machinist”

Paul and Clara adopted Jobs’s sister Patricia in 1957 and by 1959 the family had moved to the Monta Loma neighborhood in Mountain View, California Paul built a workbench in his garage for his son in order to “pass along his love of mechanics” Jobs, meanwhile, admired his father’s craftsmanship “because he knew how to build anything If we needed a cabinet, he would build it When he built our fence, he gave me a hammer so I could work with him … I wasn’t that into fixing cars … but I was eager to hang out with my dad” By the time he was ten, Jobs was deeply involved in electronics and befriended many of the engineers who lived in the neighborhood He had difficulty making friends with children his own age, however, and was seen by his classmates as a “loner”

Childhood family home of Steve Jobs on Crist Drive in Los Altos, California, and the original site of Apple Computer The home was added to a list of historic Los Altos sites in 2013

Jobs had difficulty functioning in a traditional classroom, tended to resist authority figures, frequently misbehaved, and was suspended a few times Clara had taught him to read as a toddler, and Jobs stated that he was “pretty bored in school and turned into a little terror you should have seen us in the third grade, we basically destroyed the teacher” He frequently played pranks on others at Monta Loma Elementary School in Mountain View His father Paul (who was abused as a child) never reprimanded him, however, and instead blamed the school for not challenging his brilliant son

Jobs would later credit his fourth grade teacher, Imogene “Teddy” Hill, with turning him around: “She taught an advanced fourth grade class, and it took her about a month to get hip to my situation She bribed me into learning She would say, ‘I really want you to finish this workbook I’ll give you five bucks if you finish it’ That really kindled a passion in me for learning things! I learned more that year than I think I learned in any other year in school They wanted me to skip the next two years in grade school and go straight to junior high to learn a foreign language, but my parents very wisely wouldn’t let it happen” Jobs skipped the 5th grade and transferred to the 6th grade at Crittenden Middle School in Mountain View where he became a “socially awkward loner” Jobs was often “bullied” at Crittenden Middle, and in the middle of 7th grade, he gave his parents an ultimatum: either they would take him out of Crittenden or he would drop out of school

Though the Jobs family was not affluent and used all savings in 1967 to buy a new home, allowing Jobs to change schools The new house (a three-bedroom home on Crist Drive in Los Altos, California) was in the better Cupertino School District, Cupertino, California, and was embedded in an environment even more heavily populated with engineering families than the Mountain View area was The house was declared a historic site in 2013, as the first site of Apple Computer As of 2013, it was owned by Jobs’s sister, Patty, and occupied by his stepmother, Marilyn

When he was 13, in 1968, Jobs was given a summer job by Bill Hewlett (of Hewlett-Packard) after Jobs cold-called him to ask for parts for an electronics project

Homestead High

Jobs’s 1972 Homestead High School yearbook photo

The location of the Los Altos home meant that Jobs would be able to attend nearby Homestead High School, which had strong ties to Silicon Valley He began his first year there in late 1968 along with Bill Fernandez, who introduced Jobs to Steve Wozniak, and would become Apple’s first employee Neither Jobs nor Fernandez (whose father was a lawyer) came from engineering households and thus decided to enroll in John McCollum’s Electronics I class Jobs had grown his hair long and become involved in the growing counterculture, and the rebellious youth eventually clashed with McCollum and lost interest in the class

He underwent a change during mid-1970: “I got stoned for the first time; I discovered Shakespeare, Dylan Thomas, and all that classic stuff I read Moby Dick and went back as a junior taking creative writing classes” Jobs later noted to his official biographer that “I started to listen to music a whole lot, and I started to read more outside of just science and technology—Shakespeare, Plato I loved King Lear when I was a senior I had this phenomenal AP English class The teacher was this guy who looked like Ernest Hemingway He took a bunch of us snowshoeing in Yosemite” During his last two years at Homestead High, Jobs developed two different interests: electronics and literature These dual interests were particularly reflected during Jobs’s senior year as his best friends were Wozniak and his first girlfriend, the artistic Homestead junior Chrisann Brennan

In 1971, after Wozniak began attending University of California, Berkeley, Jobs would visit him there a few times a week This experience led him to study in nearby Stanford University’s student union Instead of joining the electronics club, Jobs put on light shows with a friend for Homestead’s avant-garde jazz program He was described by a Homestead classmate as “kind of brain and kind of hippie … but he never fit into either group He was smart enough to be a nerd, but wasn’t nerdy And he was too intellectual for the hippies, who just wanted to get wasted all the time He was kind of an outsider In high school everything revolved around what group you were in, and if you weren’t in a carefully defined group, you weren’t anybody He was an individual, in a world where individuality was suspect” By his senior year in late 1971, he was taking freshman English class at Stanford and working on a Homestead underground film project with Chrisann Brennan

Around that time, Wozniak designed a low-cost digital “blue box” to generate the necessary tones to manipulate the telephone network, allowing free long-distance calls He was inspired by an article titled “Secrets of the Little Blue Box” from the October 1971 issue of Esquire Jobs decided then to sell them and split the profit with Wozniak The clandestine sales of the illegal blue boxes went well and perhaps planted the seed in Jobs’s mind that electronics could be both fun and profitable In a 1994 interview, he recalled that it took six months for him and Wozniak to design the blue boxes Jobs later reflected that had it not been for Wozniak’s blue boxes, “there wouldn’t have been an Apple” He states it showed them that they could take on large companies and beat them

By his senior year of high school, Jobs began using LSD He later recalled that on one occasion he consumed it in a wheat field outside Sunnyvale, and experienced “the most wonderful feeling of my life up to that point” In mid-1972, after graduation and before leaving for Reed College, Jobs and Brennan rented a house from their other roommate, Al

Reed College

—Steve Jobs

In September 1972, Jobs enrolled at Reed College in Portland, Oregon He insisted on applying only to Reed, although it was an expensive school that Paul and Clara could ill afford Jobs soon befriended Robert Friedland, who was Reed’s student body president at that time Brennan remained involved with Jobs while he was at Reed He later asked her to come and live with him in a house he rented near the Reed campus, but she refused

After just one semester, Jobs dropped out of Reed College without telling his parents Jobs later explained this was because he did not want to spend his parents’ money on an education that seemed meaningless to him He continued to attend by auditing his classes, including a course on calligraphy that was taught by Robert Palladino In a 2005 commencement speech at Stanford University, Jobs stated that during this period, he slept on the floor in friends’ dorm rooms, returned Coke bottles for food money, and got weekly free meals at the local Hare Krishna temple In that same speech, Jobs said: “If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts”

1974–1985

See also: History of Apple § 1971–1985: Jobs and Wozniak

—Steve Jobs

Pre-Apple

In February 1974, Jobs returned to his parents’ home in Los Altos and began looking for a job He was soon hired by Atari, Inc in Los Gatos, California, as a technician Back in 1973, Steve Wozniak designed his own version of the classic video game Pong and gave its electronics board to Jobs According to Wozniak, Atari only hired Jobs because he took the board down to the company, and they thought that he had built it himself Atari’s cofounder Nolan Bushnell later described him as “difficult but valuable”, pointing out that “he was very often the smartest guy in the room, and he would let people know that”

During this period, Jobs and Brennan remained involved with each other while continuing to see other people By early 1974, Jobs was living what Brennan describes as a “simple life” in a Los Gatos cabin, working at Atari, and saving money for his impending trip to India

Jobs traveled to India in mid-1974 to visit Neem Karoli Baba at his Kainchi ashram with his Reed friend (and eventual Apple employee) Daniel Kottke, searching for spiritual enlightenment When they got to the Neem Karoli ashram, it was almost deserted because Neem Karoli Baba had died in September 1973 Then they made a long trek up a dry riverbed to an ashram of Haidakhan Babaji

After seven months, Jobs left India and returned to the US ahead of Daniel Kottke Jobs had changed his appearance; his head was shaved, and he wore traditional Indian clothing During this time, Jobs experimented with psychedelics, later calling his LSD experiences “one of the two or three most important things done in life” He spent a period at the All One Farm, a commune in Oregon that was owned by Robert Friedland Brennan joined him there for a period

During this time period, Jobs and Brennan both became practitioners of Zen Buddhism through the Zen master Kōbun Chino Otogawa Jobs was living in his parents’ backyard toolshed, which he had converted into a bedroom Jobs engaged in lengthy meditation retreats at the Tassajara Zen Mountain Center, the oldest Sōtō Zen monastery in the US He considered taking up monastic residence at Eihei-ji in Japan, and maintained a lifelong appreciation for Zen

In mid-1975, after returning to Atari, Jobs was assigned to create a circuit board for the arcade video game Breakout According to Bushnell, Atari offered $100 (equivalent to about $500 in 2021) for each TTL chip that was eliminated in the machine Jobs had little specialized knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips Much to the amazement of Atari engineers, Wozniak reduced the TTL count to 46, a design so tight that it was impossible to reproduce on an assembly line According to Wozniak, Jobs told him that Atari paid them only $700 (instead of the actual $5,000), and that Wozniak’s share was thus $350 Wozniak did not learn about the actual bonus until ten years later, but said that if Jobs had told him about it and explained that he needed the money, Wozniak would have given it to him

Jobs and Wozniak attended meetings of the Homebrew Computer Club in 1975, which was a stepping stone to the development and marketing of the first Apple computer

Apple (1976–1985)

—Steve Jobs

By March 1976, Wozniak completed the basic design of the Apple I computer and showed it to Jobs, who suggested that they sell it; Wozniak was at first skeptical of the idea but later agreed In April of that same year, Jobs, Wozniak, and administrative overseer Ronald Wayne founded Apple Computer Company (now called Apple Inc) as a business partnership in Jobs’s parents’ Crist Drive home on April 1, 1976 The operation originally started in Jobs’s bedroom and later moved to the garage Wayne stayed briefly, leaving Jobs and Wozniak as the active primary cofounders of the company The two decided on the name “Apple” after Jobs returned from the All One Farm commune in Oregon and told Wozniak about his time in the farm’s apple orchard Jobs originally planned to produce bare printed circuit boards of the Apple I and sell them to computer hobbyists for $50 (equivalent to about $240 in 2021) each To fund the first batch, Wozniak sold his HP scientific calculator and Jobs sold his Volkswagen van Later that year, computer retailer Paul Terrell purchased 50 fully assembled Apple I units for $500 each Eventually about 200 Apple I computers were produced in total

External image
Jobs and Steve Wozniak with an Apple I circuit board, c 1976

A neighbor on Crist Drive recalled Jobs as an odd individual who would greet his clients “with his underwear hanging out, barefoot and hippie-like” Another neighbor, Larry Waterland, who had just earned his PhD in chemical engineering at Stanford, recalled dismissing Jobs’s budding business compared to the established industry of giant mainframe computers with big decks of punchcards: “Steve took me over to the garage He had a circuit board with a chip on it, a DuMont TV set, a Panasonic cassette tape deck and a keyboard He said, ‘This is an Apple computer’ I said, ‘You’ve got to be joking’ I dismissed the whole idea” Jobs’s friend from Reed College and India, Daniel Kottke, recalled that as an early Apple employee, he “was the only person who worked in the garage … Woz would show up once a week with his latest code Steve Jobs didn’t get his hands dirty in that sense” Kottke also stated that much of the early work took place in Jobs’s kitchen, where he spent hours on the phone trying to find investors for the company

They received funding from a then-semi-retired Intel product marketing manager and engineer Mike Markkula Scott McNealy, one of the cofounders of Sun Microsystems, said that Jobs broke a “glass age ceiling” in Silicon Valley because he’d created a very successful company at a young age Markkula brought Apple to the attention of Arthur Rock, which after looking at the crowded Apple booth at the Home Brew Computer Show, started with a $60,000 investment and went on the Apple board Jobs was not pleased when Markkula recruited Mike Scott from National Semiconductor in February 1977 to serve as the first president and CEO of Apple

—Jeffrey S Young, 1987

After Brennan returned from her own journey to India, she and Jobs fell in love again, as Brennan noted changes in him that she attributes to Kobun (whom she was also still following) It was also at this time that Jobs displayed a prototype Apple I computer for Brennan and his parents in their living room Brennan notes a shift in this time period, where the two main influences on Jobs were Apple Inc and Kobun By early 1977, she and Jobs would spend time together at her home at Duveneck Ranch in Los Altos, which served as a hostel and environmental education center

In April 1977, Jobs and Wozniak introduced the Apple II at the West Coast Computer Faire It is the first consumer product to have been sold by Apple Computer Primarily designed by Wozniak, Jobs oversaw the development of its unusual case and Rod Holt developed the unique power supply During the design stage, Jobs argued that the Apple II should have two expansion slots, while Wozniak wanted eight After a heated argument, Wozniak threatened that Jobs should “go get himself another computer” They later agreed on eight slots The Apple II became one of the first highly successful mass-produced microcomputer products in the world

As Jobs became more successful with his new company, his relationship with Brennan grew more complex In 1977, the success of Apple was now a part of their relationship, and Brennan, Daniel Kottke, and Jobs moved into a house near the Apple office in Cupertino Brennan eventually took a position in the shipping department at Apple Brennan’s relationship with Jobs deteriorated as his position with Apple grew, and she began to consider ending the relationship In October 1977, Brennan was approached by Rod Holt, who asked her to take “a paid apprenticeship designing blueprints for the Apples” Both Holt and Jobs believed that it would be a good position for her, given her artistic abilities Holt was particularly eager that she take the position, and puzzled by her ambivalence toward it Brennan’s decision, however, was overshadowed by the fact that she realized she was pregnant, and that Jobs was the father It took her a few days to tell Jobs, whose face, according to Brennan, “turned ugly” at the news At the same time, according to Brennan, at the beginning of her third trimester, Jobs said to her: “I never wanted to ask that you get an abortion I just didn’t want to do that” He also refused to discuss the pregnancy with her Brennan turned down the internship and decided to leave Apple She stated that Jobs told her “If you give up this baby for adoption, you will be sorry” and “I am never going to help you” According to Brennan, Jobs “started to seed people with the notion that I slept around, and he was infertile, which meant that this could not be his child” A few weeks before she was due to give birth, Brennan was invited to deliver her baby at the All One Farm She accepted the offer When Jobs was 23 (the same age as his biological parents when they had him) Brennan gave birth to her baby, Lisa Brennan, on May 17, 1978 Jobs went there for the birth after he was contacted by Robert Friedland, their mutual friend and the farm owner While distant, Jobs worked with her on a name for the baby, which they discussed while sitting in the fields on a blanket Brennan suggested the name “Lisa” which Jobs also liked and notes that Jobs was very attached to the name “Lisa” while he “was also publicly denying paternity” She would discover later that during this time, Jobs was preparing to unveil a new kind of computer that he wanted to give a female name (his first choice was “Claire” after St Clare) She stated that she never gave him permission to use the baby’s name for a computer and he hid the plans from her Jobs worked with his team to come up with the phrase, “Local Integrated Software Architecture” as an alternative explanation for the Apple Lisa Decades later, however, Jobs admitted to his biographer Walter Isaacson that “obviously, it was named for my daughter”

When Jobs denied paternity, a DNA test established him as Lisa’s father It required him to pay Brennan $385 (equivalent to about $1,000 in 2021) monthly in addition to returning the welfare money she had received Jobs paid her $500 (equivalent to about $1,400 in 2021) monthly at the time when Apple went public and made him a millionaire Later, Brennan agreed to interview with Michael Moritz for Time magazine for its Time Person of the Year special, released on January 3, 1983, in which she discussed her relationship with Jobs Rather than name Jobs the Person of the Year, the magazine named the generic personal computer the “Machine of the Year” In the issue, Jobs questioned the reliability of the paternity test, which stated that the “probability of paternity for Jobs, Steven is 941%” He responded by arguing that “28% of the male population of the United States could be the father” Time also noted that “the baby girl and the machine on which Apple has placed so much hope for the future share the same name: Lisa”

In 1978, at age 23, Jobs was worth over $1 million (equivalent to $415 million in 2021) By age 25, his net worth grew to an estimated $250 million (equivalent to $745 million in 2021) He was also one of the youngest “people ever to make the Forbes list of the nation’s richest people—and one of only a handful to have done it themselves, without inherited wealth”

In 1982, Jobs bought an apartment on the top two floors of The San Remo, a Manhattan building with a politically progressive reputation Although he never lived there, he spent years renovating it thanks to I M Pei In 2003, he sold it to U2 singer Bono

In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple’s CEO, asking, “Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world”

In 1984, Jobs bought the Jackling House and estate, and resided there for a decade Thereafter, he leased it out for several years until 2000 when he stopped maintaining the house, allowing weathering to degrade it In 2004, Jobs received permission from the town of Woodside to demolish the house to build a smaller, contemporary styled one After a few years in court, the house was finally demolished in 2011, a few months before he died

Macintosh prototype from c 1981 at the Computer History Museum; Jobs with the Apple Macintosh, January 1984

Jobs took over development of the Macintosh in 1981, from early Apple employee Jef Raskin, who had conceived the project Wozniak and Raskin had heavily influenced the early program, and Wozniak was on leave during this time due to an airplane crash earlier that year On January 22, 1984, Apple aired a Super Bowl television commercial titled “1984”, which ended with the words: “On January 24th, Apple Computer will introduce Macintosh And you’ll see why 1984 won’t be like 1984” On January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience at Apple’s annual shareholders meeting held in the Flint Auditorium at De Anza College Macintosh engineer Andy Hertzfeld described the scene as “pandemonium” The Macintosh was inspired by the Lisa (in turn inspired by Xerox PARC’s mouse-driven graphical user interface), and it was widely acclaimed by the media with strong initial sales However, its low performance and limited range of available software led to a rapid sales decline in the second half of 1984

External video
The Machine That Changed The World, The Paperback Computer; Interview with Steve Jobs, 1990, 50:08, May 14, 1990, WGBH Media Library & Archives

Sculley’s and Jobs’s respective visions for the company greatly differed Sculley favored open architecture computers like the Apple II, targeting education, small business, and home markets less vulnerable to IBM Jobs wanted the company to focus on the closed architecture Macintosh as a business alternative to the IBM PC President and CEO Sculley had little control over chairman of the board Jobs’s Macintosh division; it and the Apple II division operated like separate companies, duplicating services Although its products provided 85% of Apple’s sales in early 1985, the company’s January 1985 annual meeting did not mention the Apple II division or employees Many left, including Wozniak, who stated that the company had “been going in the wrong direction for the last five years” and sold most of his stock Though frustrated with the company’s and Jobs’s dismissal of the Apple II in favor of the Macintosh, Wozniak left amicably and remained an honorary employee of Apple, maintaining a lifelong friendship with Jobs

Jobs with software developer Wendell Brown in 1984

By early 1985, the Macintosh’s failure to defeat the IBM PC became clear, and it strengthened Sculley’s position in the company In May 1985, Sculley—encouraged by Arthur Rock—decided to reorganize Apple, and proposed a plan to the board that would remove Jobs from the Macintosh group and put him in charge of “New Product Development” This move would effectively render Jobs powerless within Apple In response, Jobs then developed a plan to get rid of Sculley and take over Apple However, Jobs was confronted after the plan was leaked, and he said that he would leave Apple The Board declined his resignation and asked him to reconsider Sculley also told Jobs that he had all of the votes needed to go ahead with the reorganization A few months later, on September 17, 1985, Jobs submitted a letter of resignation to the Apple Board Five additional senior Apple employees also resigned and joined Jobs in his new venture, NeXT

The Macintosh’s struggle continued after Jobs left Apple Though marketed and received in fanfare, the expensive Macintosh was hard to sell In 1985, Bill Gates’s then-developing company, Microsoft, threatened to stop developing Mac applications unless it was granted “a license for the Mac operating system software Microsoft was developing its graphical user interface for DOS, which it was calling Windows and didn’t want Apple to sue over the similarities between the Windows GUI and the Mac interface” Sculley granted Microsoft the license which later led to problems for Apple In addition, cheap IBM PC clones that ran Microsoft software and had a graphical user interface began to appear Although the Macintosh preceded the clones, it was far more expensive, so “through the late 1980s, the Windows user interface was getting better and better and was thus taking increasingly more share from Apple” Windows-based IBM-PC clones also led to the development of additional GUIs such as IBM’s TopView or Digital Research’s GEM, and thus “the graphical user interface was beginning to be taken for granted, undermining the most apparent advantage of the Macit seemed clear as the 1980s wound down that Apple couldn’t go it alone indefinitely against the whole IBM-clone market”

1985–1997

NeXT computer

See also: NeXT

Following his resignation from Apple in 1985, Jobs founded NeXT Inc with $7 million A year later he was running out of money, and he sought venture capital with no product on the horizon Eventually, Jobs attracted the attention of billionaire Ross Perot, who invested heavily in the company The NeXT computer was shown to the world in what was considered Jobs’s comeback event, a lavish invitation-only gala launch event that was described as a multimedia extravaganza The celebration was held at the Louise M Davies Symphony Hall, San Francisco, California, on Wednesday, October 12, 1988 Steve Wozniak said in a 2013 interview that while Jobs was at NeXT he was “really getting his head together”

NeXT workstations were first released in 1990 and priced at $9,999 (equivalent to about $21,000 in 2021) Like the Apple Lisa, the NeXT workstation was technologically advanced and designed for the education sector, but was largely dismissed as cost-prohibitive The NeXT workstation was known for its technical strengths, chief among them its object-oriented software development system Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port Making use of a NeXT computer, English computer scientist Tim Berners-Lee invented the World Wide Web in 1990 at CERN in Switzerland

The revised, second generation NeXTcube was released in 1990 Jobs touted it as the first “interpersonal” computer that would replace the personal computer With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time “Interpersonal computing is going to revolutionize human communications and groupwork”, Jobs told reporters Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube’s magnesium case This put considerable strain on NeXT’s hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel The company reported its first yearly profit of $103 million in 1994 In 1996, NeXT Software, Inc released WebObjects, a framework for Web application development After NeXT was acquired by Apple Inc in 1997, WebObjects was used to build and run the Apple Store, MobileMe services, and the iTunes Store

Pixar and Disney

External video
Presentation by Jobs on the future of computer-animated films, March 31, 1998, C-SPAN

In 1986, Jobs funded the spinout of The Graphics Group (later renamed Pixar) from Lucasfilm’s computer graphics division for the price of $10 million, $5 million of which was given to the company as capital and $5 million of which was paid to Lucasfilm for technology rights

The first film produced by Pixar with its Disney partnership, Toy Story (1995), with Jobs credited as executive producer, brought financial success and critical acclaim to the studio when it was released Over the course of Jobs’s life, under Pixar’s creative chief John Lasseter, the company produced box-office hits A Bug’s Life (1998); Toy Story 2 (1999); Monsters, Inc (2001); Finding Nemo (2003); The Incredibles (2004); Cars (2006); Ratatouille (2007); WALL-E (2008); Up (2009); Toy Story 3 (2010); and Cars 2 (2011) Brave (2012), Pixar’s first film to be produced since Jobs’s death, honored him with a tribute for his contributions to the studio Finding Nemo, The Incredibles, Ratatouille, WALL-E, Up, Toy Story 3 and Brave each received the Academy Award for Best Animated Feature, an award introduced in 2001

In 2003 and 2004, as Pixar’s contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in January 2004, Jobs announced that he would never deal with Disney again Pixar would seek a new partner to distribute its films after its contract expired

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to mend relations with Jobs and Pixar On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $74 billion When the deal closed, Jobs became The Walt Disney Company’s largest single shareholder with approximately seven percent of the company’s stock Jobs’s holdings in Disney far exceeded those of Eisner, who holds 17%, and of Disney family member Roy E Disney, who until his 2009 death held about 1% of the company’s stock and whose criticisms of Eisner—especially that he soured Disney’s relationship with Pixar—accelerated Eisner’s ousting Upon completion of the merger, Jobs received 7% of Disney shares, and joined the board of directors as the largest individual shareholder Upon Jobs’s death his shares in Disney were transferred to the Steven P Jobs Trust led by Laurene Jobs

After Jobs’s death, Iger recalled in 2019 that many warned him about Jobs, “that he would bully me and everyone else” Iger wrote, “Who wouldn’t want Steve Jobs to have influence over how a company is run”, and that as an active Disney board member “he rarely created trouble for me Not but rarely” He speculated that they would have seriously considered merging Disney and Apple had Jobs lived Floyd Norman, of Pixar, described Jobs as a “mature, mellow individual” who never interfered with the creative process of the filmmakers In early June 2014, Pixar cofounder and Walt Disney Animation Studios President Ed Catmull revealed that Jobs once advised him to “just explain it to them until they understand” in disagreements Catmull released the book Creativity, Inc in 2014, in which he recounts numerous experiences of working with Jobs Regarding his own manner of dealing with Jobs, Catmull writes:

1997–2011

Return to Apple

See also: Apple Inc § 1997–2007: Return to profitability

Jobs onstage at Macworld Conference & Expo, San Francisco, January 11, 2005

In 1996, Apple announced that it would buy NeXT for $400 million The deal was finalized in February 1997, bringing Jobs back to the company he had cofounded Jobs became de facto chief after then-CEO Gil Amelio was ousted in July 1997 He was formally named interim chief executive on September 16 In March 1998, to concentrate Apple’s efforts on returning to profitability, Jobs terminated several projects, such as Newton, Cyberdog, and OpenDoc In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, “afraid that they might not have a job when the doors opened The reality was that Jobs’s summary executions were rare, but a handful of victims was enough to terrorize a whole company” Jobs changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines

With the purchase of NeXT, much of the company’s technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X Under Jobs’s guidance, the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple At the 2000 Macworld Expo, Jobs officially dropped the “interim” modifier from his title at Apple and became permanent CEO Jobs quipped at the time that he would be using the title “iCEO”

The company subsequently branched out, introducing and improving upon other digital appliances With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene While nurturing open-ended innovation, Jobs also reminded his employees that “real artists ship”

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting in 1987, when Jobs first criticized Dell for making “un-innovative beige boxes” On October 6, 1997, at a Gartner Symposium, when Dell was asked what he would do if he ran the then-troubled Apple Computer company, he said: “I’d shut it down and give the money back to the shareholders” Then, in 2006, Jobs emailed all employees when Apple’s market capitalization rose above Dell’s It read:

Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the “reality distortion field” and was particularly evident during his keynote speeches (colloquially known as “Stevenotes”) at Macworld Expos and at Apple Worldwide Developers Conferences

Jobs usually went to work wearing a black long-sleeved mock turtleneck made by Issey Miyake, Levi’s 501 blue jeans, and New Balance 991 sneakers Jobs told his biographer Walter Isaacson “he came to like the idea of having a uniform for himself, both because of its daily convenience (the rationale he claimed) and its ability to convey a signature style”

Jobs was a board member at Gap Inc from 1999 to 2002

Jobs and Bill Gates at the fifth D: All Things Digital conference (D5) in May 2007

In 2001, Jobs was granted stock options in the amount of 75 million shares of Apple with an exercise price of $1830 It was alleged that the options had been backdated, and that the exercise price should have been $2110 It was further alleged that Jobs had thereby incurred taxable income of $20,000,000 that he did not report, and that Apple overstated its earnings by that same amount As a result, Jobs potentially faced a number of criminal charges and civil penalties The case was the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003

In 2005, Jobs responded to criticism of Apple’s poor recycling programs for e-waste in the US by lashing out at environmental and other advocates at Apple’s annual meeting in Cupertino in April A few weeks later, Apple announced it would take back iPods for free at its retail stores The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker The banner read “Steve, don’t be a mini-player—recycle all e-waste”

In 2006, he further expanded Apple’s recycling programs to any US customer who buys a new Mac This program includes shipping and “environmentally friendly disposal” of their old systems The success of Apple’s unique products and services provided several years of stable financial returns, propelling Apple to become the world’s most valuable publicly traded company in 2011

Jobs was perceived as a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting innovation and style trends He summed up this self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky:

Jobs demonstrating the iPhone 4 to Russian President Dmitry Medvedev on June 23, 2010

On July 1, 2008, a $7 billion class action suit was filed against several members of the Apple board of directors for revenue lost because of alleged securities fraud

In a 2011 interview with biographer Walter Isaacson, Jobs revealed that he had met with US President Barack Obama, complained about the nation’s shortage of software engineers, and told Obama that he was “headed for a one-term presidency” Jobs proposed that any foreign student who got an engineering degree at a US university should automatically be offered a green card After the meeting, Jobs commented, “The president is very smart, but he kept explaining to us reasons why things can’t get done It infuriates me”

Health problems

In October 2003, Jobs was diagnosed with cancer In mid-2004, he announced to his employees that he had a cancerous tumor in his pancreas The prognosis for pancreatic cancer is usually very poor; Jobs stated that he had a rare, much less aggressive type, known as islet cell neuroendocrine tumor

Jobs resisted his doctors’ recommendations for medical intervention for nine months, in favor of alternative medicine According to Harvard researcher Ramzi Amri, this “led to an unnecessarily early death” Other doctors agree that Jobs’s diet was insufficient to address his disease However, cancer researcher and alternative medicine critic David Gorski wrote that “it’s impossible to know whether and by how much he might have decreased his chances of surviving his cancer through his flirtation with woo My best guess was that Jobs probably only modestly decreased his chances of survival, if that” Barrie R Cassileth, the chief of Memorial Sloan Kettering Cancer Center’s integrative medicine department, on the other hand, said, “Jobs’s faith in alternative medicine likely cost him his life  He had the only kind of pancreatic cancer that is treatable and curable  He essentially committed suicide” According to biographer Walter Isaacson, “for nine months he refused to undergo surgery for his pancreatic cancer – a decision he later regretted as his health declined” “Instead, he tried a vegan diet, acupuncture, herbal remedies, and other treatments he found online, and even consulted a psychic He was also influenced by a doctor who ran a clinic that advised juice fasts, bowel cleansings and other unproven approaches, before finally having surgery in July 2004” He underwent a pancreaticoduodenectomy (or “Whipple procedure”) that appeared to remove the tumor successfully Jobs did not receive chemotherapy or radiation therapy During Jobs’s absence, Tim Cook, head of worldwide sales and operations at Apple, ran the company

In January 2006, only Jobs’s wife, his doctors, and Iger and his wife knew that his cancer had returned Jobs told Iger privately that he hoped to live to see his son Reed’s high school graduation in 2010 In early August 2006, Jobs delivered the keynote for Apple’s annual Worldwide Developers Conference His “thin, almost gaunt” appearance and unusually “listless” delivery, together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and internet speculation about the state of his health In contrast, according to an Ars Technica journal report, Worldwide Developers Conference (WWDC) attendees who saw Jobs in person said he “looked fine” Following the keynote, an Apple spokesperson said that “Steve’s health is robust”

Two years later, similar concerns followed Jobs’s 2008 WWDC keynote address Apple officials stated that Jobs was victim to a “common bug” and was taking antibiotics, while others surmised his cachectic appearance was due to the Whipple procedure During a July conference call discussing Apple earnings, participants responded to repeated questions about Jobs’s health by insisting that it was a “private matter” Others said that shareholders had a right to know more, given Jobs’s hands-on approach to running his company Based on an off-the-record phone conversation with Jobs, The New York Times reported, “While his health problems amounted to a good deal more than ‘a common bug’, they weren’t life-threatening and he doesn’t have a recurrence of cancer”

On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure’s death Although the error was promptly rectified, many news carriers and blogs reported on it, intensifying rumors concerning Jobs’s health Jobs responded at Apple’s September 2008 Let’s Rock keynote by paraphrasing Mark Twain: “Reports of my death are greatly exaggerated” At a subsequent media event, Jobs concluded his presentation with a slide reading “110/70”, referring to his blood pressure, stating he would not address further questions about his health

On December 16, 2008, Apple announced that marketing vice-president Phil Schiller would deliver the company’s final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs’s health In a statement given on January 5, 2009, on Applecom, Jobs said that he had been suffering from a “hormone imbalance” for several months

On January 14, 2009, Jobs wrote in an internal Apple memo that in the previous week he had “learned that my health-related issues are more complex than I originally thought” He announced a six-month leave of absence until the end of June 2009, to allow him to better focus on his health Tim Cook, who previously acted as CEO in Jobs’s 2004 absence, became acting CEO of Apple, with Jobs still involved with “major strategic decisions”

In 2009, Tim Cook offered a portion of his liver to Jobs, since both share a rare blood type and the donor liver can regenerate tissue after such an operation Jobs yelled, “I’ll never let you do that I’ll never do that”

In April 2009, Jobs underwent a liver transplant at Methodist University Hospital Transplant Institute in Memphis, Tennessee Jobs’s prognosis was described as “excellent”

Resignation

On January 17, 2011, a year and a half after Jobs returned to work following the liver transplant, Apple announced that he had been granted a medical leave of absence Jobs announced his leave in a letter to employees, stating his decision was made “so he could focus on his health” As it did at the time of his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company While on leave, Jobs appeared at the iPad 2 launch event on March 2, the WWDC keynote introducing iCloud on June 6, and before the Cupertino City Council on June 7

On August 24, 2011, Jobs announced his resignation as Apple’s CEO, writing to the board, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know Unfortunately, that day has come” Jobs became chairman of the board and named Tim Cook as his successor as CEO Jobs continued to work for Apple until the day before his death six weeks later

Death

Flags flying at half-staff outside Apple HQ in Cupertino, on the evening of Jobs’s death

Jobs died at his Palo Alto, California, home around 3 pm (PDT) on October 5, 2011, due to complications from a relapse of his previously treated islet-cell pancreatic neuroendocrine tumor, which resulted in respiratory arrest He had lost consciousness the day before and died with his wife, children, and sisters at his side His sister, Mona Simpson, described his death thus: “Steve’s final words, hours earlier, were monosyllables, repeated three times Before embarking, he’d looked at his sister Patty, then for a long time at his children, then at his life’s partner, Laurene, and then over their shoulders past them Steve’s final words were: ‘Oh wow Oh wow Oh wow'” He then lost consciousness and died several hours later A small private funeral was held on October 7, 2011, the details of which, out of respect for Jobs’s family, were not made public

Apple and Pixar each issued announcements of his death Apple announced on the same day that they had no plans for a public service, but were encouraging “well-wishers” to send their remembrance messages to an email address created to receive such messages Apple and Microsoft both flew their flags at half-staff throughout their respective headquarters and campuses

Bob Iger ordered all Disney properties, including Walt Disney World and Disneyland, to fly their flags at half-staff from October 6 to 12, 2011 For two weeks following his death, Apple displayed on its corporate Web site a simple page that showed Jobs’s name and lifespan next to his grayscale portrait On October 19, 2011, Apple employees held a private memorial service for Jobs on the Apple campus in Cupertino It was attended by Jobs’s widow, Laurene, and by Tim Cook, Bill Campbell, Norah Jones, Al Gore, and Coldplay Some of Apple’s retail stores closed briefly so employees could attend the memorial A video of the service was uploaded to Apple’s website

California Governor Jerry Brown declared Sunday, October 16, 2011, to be “Steve Jobs Day” On that day, an invitation-only memorial was held at Stanford University Those in attendance included Apple and other tech company executives, members of the media, celebrities, politicians, and family and close friends of Jobs Bono, Yo-Yo Ma, and Joan Baez performed at the service, which lasted longer than an hour The service was highly secured, with guards at all of the university’s gates, and a helicopter overhead from an area news station Each attendee was given a small brown box as a “farewell gift” from Jobs, containing a copy of the Autobiography of a Yogi by Paramahansa Yogananda

Childhood friend and fellow Apple co-founder Steve Wozniak, former owner of what would become Pixar, George Lucas, former rival, Microsoft co-founder Bill Gates, and President Barack Obama all offered statements in response to his death

At his request, Jobs was buried in an unmarked grave at Alta Mesa Memorial Park, the only nonsectarian cemetery in Palo Alto

Innovations and designs

Jobs’s design aesthetic was influenced by philosophies of Zen and Buddhism In India, he experienced Buddhism while on his seven-month spiritual journey, and his sense of intuition was influenced by the spiritual people with whom he studied He also learned from many references and sources, such as modernist architectural style of Joseph Eichler, and the industrial designs of Richard Sapper and Dieter Rams

According to Apple co-founder Steve Wozniak, “Steve didn’t ever code He wasn’t an engineer and he didn’t do any original design” Daniel Kottke, one of Apple’s earliest employees and a college friend of Jobs, stated: “Between Woz and Jobs, Woz was the innovator, the inventor Steve Jobs was the marketing person”

He is listed as either primary inventor or co-inventor in 346 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards, and packages His contributions to most of his patents were to “the look and feel of the product” He and his industrial design chief Jonathan Ive are named for 200 of the patents Most of these are design patents as opposed to utility patents or inventions; they are specific product designs such as both original and lamp-style iMacs, and PowerBook G4 Titanium He holds 43 issued US patents on inventions The patent on the Mac OS X Dock user interface with “magnification” feature was issued the day before he died Although Jobs had little involvement in the engineering and technical side of the original Apple computers, Jobs later used his CEO position to directly involve himself with product design

Involved in many projects throughout his career was his long-time marketing executive and confidant Joanna Hoffman, known as one of the few employees at Apple and NeXT who could successfully stand up to Jobs while also engaging with him

Even while terminally ill in the hospital, Jobs sketched new devices that would hold the iPad in a hospital bed He despised the oxygen monitor on his finger, and suggested ways to revise the design for simplicity

Since his death, he has won 141 patents, more than most inventors during their lifetimes He holds over 450 patents in total

Apple I

Main article: Apple I

Although entirely designed by Steve Wozniak, Jobs had the idea of selling the desktop computer, which led to the formation of Apple Computer in 1976 Both Jobs and Wozniak constructed several of the Apple I prototypes by hand, funded by selling some of their belongings Eventually, 200 units were produced

Apple II

An Apple II with an external modem, designed primarily by Wozniak

Main article: Apple II series

The Apple II is an 8-bit home computer, one of the world’s first highly successful mass-produced microcomputer products, designed primarily by Wozniak, and Jobs oversaw the development of the Apple II’s unusual case and Rod Holt developed the unique power supply It was introduced in 1977 at the West Coast Computer Faire by Jobs and Wozniak as the first consumer product sold by Apple

Apple Lisa

Main article: Apple Lisa

The Lisa is a personal computer developed by Apple from 1978 and sold in the early 1980s It is the first personal computer with a graphical user interface for business users The Lisa sold poorly, at 100,000 units

In 1982, after Jobs was forced out of the Lisa project, he took over the Macintosh project, adding inspiration from Lisa The final Lisa 2/10 was modified and sold as the Macintosh XL

Macintosh

Jobs holding up a MacBook Air at the MacWorld Conference & Expo in 2008

Main article: Macintosh

Once he joined the Macintosh team, Jobs took over the project after Wozniak had experienced a traumatic airplane accident and temporarily left the company Jobs launched the Macintosh on January 24, 1984, as the first mass-market personal computer featuring an integral graphical user interface and mouse This first model was later renamed to Macintosh 128k among the prolific series Since 1998, Apple has phased out the Macintosh name in favor of “Mac”, though the product family has been nicknamed “Mac” or “the Mac” since inception The Macintosh was introduced by a US$15 million Ridley Scott television commercial, “1984” It aired during the third quarter of Super Bowl XVIII on January 22, 1984, received as a “watershed event” and a “masterpiece” Regis McKenna called the ad “more successful than the Mac itself” It uses an unnamed heroine to represent the coming of the Macintosh (indicated by a Picasso-style picture of the computer on her white tank top) to save humanity from the conformity of IBM’s domination of the computer industry The ad alludes to George Orwell’s novel Nineteen Eighty-Four, which describes a dystopian future ruled by a televised “Big Brother”

The Macintosh, however, was expensive, which hindered its ability to be competitive in a market already dominated by the Commodore 64 for consumers, and the IBM Personal Computer and its accompanying clone market for businesses Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade

NeXT Computer

Main article: NeXT Computer

After Jobs was forced out of Apple in 1985, he started NeXT, a workstation computer company The NeXT Computer was introduced in 1988 at a lavish launch event Using the NeXT Computer, Tim Berners-Lee created the world’s first web browser, the WorldWideWeb The NeXT Computer’s operating system, named NeXTSTEP, begat Darwin, which is now the foundation of most of Apple’s products such as Macintosh’s macOS and iPhone’s iOS

iMac

The original iMac, introduced in 1998, was the first consumer-facing Apple product to debut under Jobs’s return

Main article: iMac

Apple iMac G3 was introduced in 1998 and its innovative design was directly the result of Jobs’s return to Apple Apple boasted “the back of our computer looks better than the front of anyone else’s” Described as “cartoonlike”, the first iMac, clad in Bondi Blue plastic, was unlike any personal computer that came before In 1999, Apple introduced the Graphite gray Apple iMac and since has varied the shape, color and size considerably while maintaining the all-in-one design Design ideas were intended to create a connection with the user such as the handle and a “breathing” light effect when the computer went to sleep The Apple iMac sold for $1,299 at that time The iMac also featured forward-thinking changes, such as eschewing the floppy disk drive and moving exclusively to USB for connecting peripherals This latter change resulted, through the iMac’s success, in the interface being popularized among third-party peripheral makers—as evidenced by the fact that many early USB peripherals were made of translucent plastic (to match the iMac design)

iTunes

Main article: iTunes

iTunes is a media player, media library, online radio broadcaster, and mobile device management application developed by Apple It is used to play, download, and organize digital audio and video (as well as other types of media available on the iTunes St

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