Prime Video averaged 15.3M viewers for its NFL season opener


r1064457 600x400 3 2 Prime Video averaged 15.3M viewers for its NFL season opener

LOS ANGELES — Amazon Prime Video’s first regular season game as the exclusive home of “Thursday Night Football” was a big hit.

Kansas City’s 27-24 win over the Los Angeles Chargers last Thursday averaged 15.3 million viewers across all platforms, according to Nielsen and Amazon’s first-party measurement.

Prime Video vice president Jay Marine said in a memo to employees earlier this week, “Our metrics show that viewership is exceeding our expectations for viewers.”

The game averaged 13.0 million using Nielsen’s ratings alone. That’s up 47% from last year’s Week 2 game between Washington and the New York Giants, which averaged 8.84 million on NFL Network.

It was the most-watched show across broadcast or cable, behind CBS’s “Young Sheldon” at 3.5 million.

Amazon told advertisers it averaged 12.6 million viewers for the season, based on Nielsen numbers. Additional numbers from Amazon tracking come from the company’s ability to measure connected TVs, their apps, and who’s watching a separate feed on Twitch.

Amazon signed a three-year deal with Nielsen last month. It’s the first time Nielsen has tracked ratings from a streaming service.

The game brought a huge number of subscribers to the company’s Prime service. Marine said Prime recorded more during the game than Prime Day, Cyber ​​Monday and Black Friday.

This is the first season of Prime Video’s 11-year deal to broadcast 15 Thursday night games.


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